We're so thrilled to unveil the 7-part Arts Route video series that we recently completed for Hastings County. If you're not familiar with Hastings, it is the second largest county in Ontario, made up largely of cottage-country, and it's a mecca for creative types. You can learn more here. Or check out the videos!
Entrepreneur and beauty-guru Jaimie Jolly sat down with me last weekend to talk about her business, and how she started 3 successful businesses before the age of 30. I know. Three before thirty. Impressive, right? If you're not already familiar with Jaimie, she is a nationally celebrated permanent makeup artist, famous for her micro-bladed brow make overs, and co-owner of Thistle and Bloom.
The web has come a long way, and so have people's expectations of your website. Today's consumers expect responsive websites that display beautifully on any device, load quickly and are easy to navigate? Does your current site make the grade? Not to worry, here at WordBird we LOVE designing sites! No, really. For content geeks like us, site mapping is an art form. We get giddy about blogs and social media integration. Want to sell your products on line, display your portfolio, showcase your blog, promote your newsletter?
Don't miss this free event! Curious about blogging? Freelance writing? WordBird Media's own Michelle Annette Tremblay will be teaching blogging and freelance writing courses at Loyalist College over the next few months, and you have the chance to meet her on January 18th for a free course introduction. Get an overview of the courses, ask questions, meet other people interested in writing for business and the web, and of course meet the instructor.
One of the things we're most grateful for over here at WordBird Media is having the ability to work on projects that are in line with our values, and make a difference to our community and planet. It's immensely satisfying. One of the things we're most dedicated to is the environment. Our Creative Director, Michelle, often writes magazine features about environmental issues like seed saving, supporting bee populations, off-grid-living, etc.
We're pretty stoked about the new site we built for The Old Tin Shed. Dagny and Janis came to us because they were ready to amp-up their site with a bigger, better online catalogue and increased functionality. They also wanted a bolder look, and a built in blog that was easy to manage and integrated seamlessly with their social media pages.
We do a lot of guest blogging. Why? Well firstly because blogging is an awesome marketing tool, and in the day of content marketing the demand for good bloggers is high. We're very good bloggers. Partly because we're big picture thinkers. If you ask us about blogging we're going to start off by talking about people's very short attention spans, SEO, and google rankings. But then we'll move on to pushing content to social media pages. And eventually we'll end up in a diatribe about using social media to drive traffic back to your site, tracking your popular content, and planning post schedules with timely emphasis on content that will engage your audience.
But hold on now. This is about butter tarts.
NHCS approached us about building a new site that was well-organized and listed all the various services and programs that the centre provides. They wanted a staff directory with photos so parents could keep track of their children's care providers, social media feeds on the home page, an easy-to-update events calendar, and a fun colourful (but still professional) look. Oh, and they wanted all of this to be super easy to manage, so their busy staff could update the blog and calendar in no time. So we did head-shots of all the staff, got ourselves very acquainted with all the facilities and programs, did some custom coding, and approached the site from an end-user perspective.
The Craftsman Restaurant is a cottage country landmark. For 28 years they've been making 'real food for real people,' and are widely known as 'Paudash's Original Country Diner.' Their burgers are famous, the smoked salmon eggs Benedict are crazy good, and if you ever need a bowl of hot home-made soup that testes like pure love, you know where to go.
Traditional marketing fundamentals are timeless, but if you haven't made the transition to digital marketing yet, or if you're still struggling to reach your target market online this course is for you. Topics include defining your brand and target market, building consistency and trust in your brand, web basics, CMS vs developer, basics of graphic design, copywriting basics, intro to social media, protecting your brand from digital sharecropping, netiquette, newsletters...